Design Process by Kireeti Varma

Brainstorming the problem statement with the business team and the jobs the product has to do.
Understanding the core business goals and the brand values.
Understanding the target audience and their demographics.
Knowing about the Engineering bandwidth and their complexity in implementing interfaces or interactions.
Preparing a product draft with the scope to define the target, milestones, budget, resources and the timeline.

Competitor analysis to understand the market.
Primary and Secondary research to understand the users intentions and goals by using qualitative & quantitative methods.
Research trends in UX and UI implementation for similar goals.
Accumulating resources necessary for the project.
Analysing the results from the research and brainstorming ideas.

Creating a User Persona and identifying Use Cases & User Flows.
Identifying the Job Stories and scenarios under each story to mark the situations, motivations and the outcomes.
Deriving ideas for interactions for each job scenario.
Creating component metadata from the interactions.
Sketching low-fidelity wireframes.
Designing states for each page in the wireframes considering edge cases.
Preparing the Information Architecture based on the component meta-data, user flows and wireframes.
Creating Customer Journey Maps for team alignment.

Identifying design patterns, frameworks and guidelines required for the project and aligning with current trends.
Experimenting and identifying colours, iconography, typography that work for the project.
Creating High-fidelity wireframes.
Enabling reusability by identifying and creating design components.
Exporting the project with component details for the Engineering team to understand and execute the project.
Preparing a design system to convey the rules how to use the design components like colours, icons, typography, logo, favicons and branding collateral.

Identifying micro states necessary for defining interactions.
Defining interactions between pages based on usability heuristics.
Build prototypes to define the interactions like page transitions, component states, feedback from the system and the actions that trigger these interactions.
Preparing Splash Screens, Welcome Screens and Logo animations.

Functional and Usability Testing of the product during and post-development.
Identifying bugs in implementation of design during development.
Identifying user feedback for wireframes, prototypes and the developed product at each phase.
Conducting Usability Tests to identify feedback from the users.
Defining the experience outside the product like communication, messaging and notifications to align the user’s intention with the product capability.