Scaling OnePlus Scout to Global users

Scout is a Universal Search feature that enables users to search for local data on the device from a single place. On-device search includes apps, shortcuts, settings, contacts, files and messages. Scout also helps users to search in-app results from audio streaming apps, video streaming apps, e-commerce and a lot more. In this iteration we will be looking at how I helped in scaling OnePlus Scout to global users.

Duration

December 2020 - April 2021

Role

Product Manager for the v1.3. Brainstorming & Conceptualising, User Feedback, User Research, UX Design, Visual Design, Interaction Design, Messaging, Testing.

Background

With v1, Scout introduced the feature to Indian users. With various feedback from users, we improved the v1.3 with experience enhancements to load the results faster, expand the search scope to Contacts, Settings, and load results with abbreviations and misspellings.

Research & Brainstorming

We started research to find out the feedback from our users with analyzing the usage and the improvement suggestions, interviewed users to understand their behaviour and prepared a product direction for v1.3.

Designing the User Interface

We ought to improve the user experience by unifying the apps and shortcuts together to increase the visibility & the CTR for shortcuts.

Improvements also include new templates for results from in-app searches such as e-commerce results, streaming content results so that we prioritize the content previews so that users can make a better choice at finding the results they're looking for, resulting in an increase in CTR.

Since the app is launched to Indian users to begin with, we are launching the app to Global users in NA, EU & other regions with v2.0 along with 

Release: Scaling OnePlus Scout to global users

v1.3 is currently in closed Beta testing and to launch in May 2021. v2.0 to release to users in Q3 2021. Scout is packaged within the OnePlus Launcher app and is hosted together on playstore.