"Eternal Never Settles": Zomato & Blinkit on OnePlus Shelf
In the rapidly evolving tech industry, partnerships can result in significant transformations. A notable instance in India is the collaboration between…
// product, design & strategy
Designer turned
Product Builder
at global scale.
Product Manager, Designer, 1x founder, ex-OnePlus, now building with AI. Crafting mobile & web experiences for 200M+ users globally, with partnerships spanning Spotify, Snapchat, Zomato, Grab & more.
Available on contract at Coalition House Products Inc. Open to Product roles, in Canada 🇨🇦, or remote globally. Or a short-term engagement, if you're building something ambitious.
200M+ Users Reached
20+ Products Built & Shipped
25+ Teams Globally
11+ Years Experience
// the journey
A decade across design, product & AI
From product & design consulting in Bengaluru to 200M+ users at OnePlus to building AI products.
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Spent three years inside India’s early-stage ecosystem, across 150+ startup teams at incubation stage, watching the same mistakes repeat: building before validating, designing before understanding. Started doing the product and design work myself, interfaces, visual, experience, interactions, because no one else was doing it systematically.
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Founded a product agency. Helped cab drivers recover taxes with Cabdost, built bite-sized founder learning with Station91, a data-collection PWA for a medical NGO, and design systems for fintech clients.
★ 5,000 drivers · ~$175K recovered · 35x business growth
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Co-founded Imux, a natural-language interface to databases (NLiDB) SaaS. Raised seed funding and learned what zero-to-one really costs.
★ Seed funded
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Led OnePlus Shelf ground-up redesign (4x MAU), scaled Scout to 50+ countries, shipped India’s first food-delivery tracking on Always-on Display, and drove partnerships with Spotify, Netflix, Snapchat, Zomato, Swiggy, Blinkit and Grab.
★ Employee of the Year 2021 · 200M+ users
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Building with AI end-to-end: Product f(), an AI operating system for product teams; Labh, a SEBI-certified investment platform; Petfolk luxury pet care; Pro Studio for film pre-production; Itihasa Collective for screenwriters.
★ Currently building Product f()
200M+ users · 50+ countries
- Base
- HQ
- Business locations
- Users reached
// selected work
Products, partnerships & everything between
20+ products across consumer tech, AI, fintech and design. Filter by what you care about.
// currently building Product f() The AI operating system for product teams. Waitlist open →Product f()
The AI operating system for product teams. Every capability is a named, executable function (research, ideation, versioning, support), coordinated in one persistent brain.
f() for every product team
Petfolk
Full-stack AI-powered luxury pet care platform with grooming services, spa, marketplace, and franchise management for Pan India expansion.
Pan India Launched
The Reporting Hub
White-label Power BI analytics portal. End-to-end design audit, UX improvements, and complete Bootstrap design system implementation.
“A great UI/UX designer with a strong focus on product improvement. Would recommend him!” · Brian DeLuca
WCAG Accessibility audit
Labh
SEBI & AMFI certified investment platform. Research-led mutual fund baskets with quant models, intelligent rebalancing, and NSE/BSE direct processing.
SEBI & AMFI certified
Itihasa Collective
Invite-only platform for filmmakers to share scripts securely, collaborate on stories, and protect IP, built on Bubble with Stripe integration.
decision Built on Bubble (no-code) instead of a custom stack: two months to launch versus an eight-month engineering estimate, for a community that needed trust now.
Invite-only Community platform
Imux
Natural language interface to databases. Query complex enterprise data in plain English, no SQL knowledge required. Democratising data access.
decision Joined the Zeroth AI accelerator and sold across three verticals (InsurTech India, e-commerce Vietnam/Korea) early; direct customer engagement beat building in stealth.
Seed Funded
Food Delivery on AOD
OnePlus × Zomato & Swiggy, live food delivery tracking on Always-on-Display. India's first AOD food delivery feature, reaching 50M+ users.
decision Put live order status on Always-on-Display instead of richer in-app notifications; a glance beats an unlock for a status users check a dozen times.
“Strong faith in what he believes for making a good product, and conquers difficulties to make things happen.” · Zach Lin
50M+ Users at launch
OnePlus Scout
Scaled Scout from a regional product to a global search & discovery feature, improving CTR by 200%+ and expanding to 50+ countries.
decision Bet CTR recovery on rich result templates (e-commerce, streaming previews) rather than ranking tweaks; users choose faster when they can see the content.
“Integral in global product launches, operational growth, and product partnership.” · Crayon Hsieh
200%+ CTR improvement
OnePlus Shelf
Led end-to-end redesign of OnePlus Shelf, improving UX architecture, enabling 3rd-party partner integrations, and growing MAU 4x.
decision Rebuilt the card system around resizable, rearrangeable widgets instead of patching fixed layouts; customisation was the top pain in user research.
“He came up with really great ideas for futuristic products.” · Puneet Kumar Gupta
4x MAU growth
Spotify on OnePlus Shelf
Launched Spotify widget on OnePlus Shelf, real-time music playback control without unlocking. Shipped globally to 30M+ device installs.
decision Designed the widget to serve non-Spotify users with generic recommendations and a download path, instead of gating it to logged-in users; the widget doubled as acquisition for the partner.
“Architected an ecosystem strategy that fundamentally expanded our platform’s value proposition.” · Ramagopala Reddy Palukuru
30M+ Device installs
Zomato & Blinkit on Shelf
"Eternal Never Settles", Zomato & Blinkit commerce widgets on OnePlus Shelf enabling order tracking and quick-commerce from the homescreen layer.
decision Shipped both a compact 2x2 and a stacked swipeable widget rather than one format; order-tracking and quick-reorder are different jobs on the same surface.
“Architected an ecosystem strategy that fundamentally expanded our platform’s value proposition.” · Ramagopala Reddy Palukuru
2 Simultaneous partner tracks
Nearby Charging Stations
Designed and shipped Nearby Charging Stations, enabling users to find airport gate charging pods directly from the device.
“Integral in global product launches, operational growth, and product partnership.” · Crayon Hsieh
Global Feature shipped
Station91
Bite-sized learning platform for startup founders. Curated 5–10 min lessons from practitioners on product, GTM, fundraising, and operations.
decision Framed research as Job Scenarios (jobs-to-be-done) instead of personas; founders hire content to solve this week’s problem, not to match a demographic.
5–10 Minute lessons
Cabdost
Tax and financial management platform for cab drivers. Simplified ITR filing, expense tracking, and compliance guidance for the gig economy.
decision Borrowed the UI patterns drivers already knew from their cab apps instead of inventing a "finance app" language; familiarity beats novelty for low digital literacy.
5,000 Drivers served
Pro Studio Space
Collaborative workspace for creative professionals. Real-time iteration, asset management, and seamless developer handoff in one integrated platform.
Live prostudio.space
// collaborated with
Global brands & teams
Brands, platforms, and product teams across consumer tech, fintech, food delivery, and entertainment.
Blinkit
Dvara Money
Leucine
Pluto Money
Labh
Itihasa
Imux
Reporting Hub
// features covered by Android Police9to5GoogleBGR IndiaMintGadgets360Times of India
// latest writing
Notes from the field
Enabling secure script sharing for writers with Itihasa Collective
Itihása Collective, is a home for talented individuals in the filmmaking ecosystem. Itihasa.co aims to connect writers, directors, producers, and other…
OnePlus' Partnership Integration with Zomato & Swiggy for Food Deliveries on AOD (Always on Display)
In a world where convenience is paramount, OnePlus has taken a significant step forward by partnering with top food delivery platforms Zomato and Swiggy in…
// contact
Let's build something
worth obsessing over.
Open to product leadership roles, advisory and ambitious collaborations, remote-first, worldwide.
Response time: usually same day. No decks needed to start a conversation.