OnePlus × Zomato × Blinkit · 2024
Zomato & Blinkit on Shelf
"Eternal Never Settles" · Quick commerce on the homescreen
The Problem: Food and quick-commerce ordering required multiple app-switching steps. Shelf had evolved to support commerce widgets but needed high-value partners with real daily frequency to prove the model.
🎯 Goal
Integrate Zomato and Blinkit as commerce widgets on Shelf — order tracking, reordering, and quick-commerce access from the homescreen layer.
✓ Outcome
Launched Q4 2024. "Eternal Never Settles" campaign drove major press coverage. Validated Shelf as OnePlus's ambient commerce surface.
What I Did
Commerce Widget Design
Designed order status, reorder, and quick-add UX for Shelf
Dual Partnership
Managed simultaneous Zomato and Blinkit integration tracks
Campaign Co-Design
Co-created "Eternal Never Settles" brand campaign with partners
SDK Standardisation
Used Shelf widget SDK to set commerce integration standards
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