Designer turned
Product Builder
at global scale.

Product f()

The AI-powered Product Operating System. Every capability is an executable function backed by persistent team memory, evidence chains, and human oversight.

decision Combine intelligence and agency across the product stack to make impactful decisions, powered by AI agents and a product’s Knowledge Base.

The Reporting Hub

White-label Power BI analytics portal. Design audit for a lean team with paying customers, in-product information visibility, and a Bootstrap 5 design system developers could actually adopt.

decision Met the developers where they were: standardised on Bootstrap 5 and spec’d every custom component into it, instead of pushing a bespoke design system a lean team couldn’t maintain.

“A great UI/UX designer with a strong focus on product improvement. Would recommend him!” · Brian DeLuca

Zomato & Blinkit on Shelf

"Eternal Never Settles", Zomato & Blinkit commerce widgets on OnePlus Shelf enabling order tracking and quick-commerce from the homescreen layer.

decision Shipped both a compact 2x2 and a stacked swipeable widget rather than one format; order-tracking and quick-reorder are different jobs on the same surface.

“Architected an ecosystem strategy that fundamentally expanded our platform’s value proposition.” · Ramagopala Reddy Palukuru

Petfolk

India’s new player in pet grooming. Replaced Shopify pages and WhatsApp routing with a custom booking platform built for multi-format locations and franchise operations.

decision Replaced Shopify pages and WhatsApp routing with a custom booking platform purpose-built for multi-format locations (Stores, Pods, Vans) and franchise operations.

Labh

SEBI & AMFI certified investment platform. Ground-up product design: every screen, interaction and the strategic design direction until the founder could hire a team.

decision Invoked Indian design elements to bring "saving money" closer to the heart, betting on joy and trust over another sterile fintech UI.

Pro Studio Space

SaaS for film pre-production and hiring. Production houses post casting calls, crew calls and opportunities, invite and conduct live auditions; talent side is free forever.

decision Made the talent side free forever with a streamlined profile; supply density is what makes a hiring marketplace worth paying for on the production side.

Itihasa Collective

Invite-only platform for filmmakers to share scripts securely, collaborate on stories, and protect IP, built on Bubble with Stripe integration.

decision Built on Bubble (no-code) instead of a custom stack: two months to launch versus an eight-month engineering estimate, for a community that needed trust now.

Food Delivery on AOD

OnePlus × Zomato & Swiggy, live food delivery tracking on Always-on-Display. India's first AOD food delivery feature, reaching 60% of OnePlus MAU.

decision Put live order status on Always-on-Display instead of richer in-app notifications; a glance beats an unlock for a status users check a dozen times.

“Strong faith in what he believes for making a good product, and conquers difficulties to make things happen.” · Zach Lin

Spotify on OnePlus Shelf

Launched Spotify widget on OnePlus Shelf, real-time music playback control without unlocking. Shipped globally, reaching 25% of MAU.

decision Designed the widget to serve non-Spotify users with generic recommendations and a download path, instead of gating it to logged-in users; the widget doubled as acquisition for the partner.

“Architected an ecosystem strategy that fundamentally expanded our platform’s value proposition.” · Ramagopala Reddy Palukuru

OnePlus Shelf

Led end-to-end redesign of OnePlus Shelf, improving UX architecture, enabling 3rd-party partner integrations, and growing MAU 4x.

decision Rebuilt the card system around resizable, rearrangeable widgets instead of patching fixed layouts; customisation was the top pain in user research.

“He came up with really great ideas for futuristic products.” · Puneet Kumar Gupta

OnePlus Scout

Scaled Scout from a regional product to a global search & discovery feature, doubling CTR and expanding to 50+ countries.

decision Bet CTR recovery on rich result templates (e-commerce, streaming previews) rather than ranking tweaks; users choose faster when they can see the content.

“Integral in global product launches, operational growth, and product partnership.” · Crayon Hsieh

Nearby Charging Stations

A Marketing × Software OS collaboration: the phone notifies users when they’re near a OnePlus Charging Station, tracks how many steps away it is, and points to the closest one. Piloted at 2 airports, 25+ gates.

“Integral in global product launches, operational growth, and product partnership.” · Crayon Hsieh

Imux

Natural language interface to databases. Query complex enterprise data in plain English, no SQL knowledge required. Democratising data access.

decision Joined the Zeroth AI accelerator and sold across three verticals (InsurTech India, e-commerce Vietnam/Korea) early; direct customer engagement beat building in stealth.

Station91

Bite-sized learning platform for startup founders. Curated 5–10 min lessons from practitioners on product, GTM, fundraising, and operations.

decision Framed research as Job Scenarios (jobs-to-be-done) instead of personas; founders hire content to solve this week’s problem, not to match a demographic.

Cabdost

Tax and financial management platform for cab drivers. Simplified ITR filing, expense tracking, and compliance guidance for the gig economy.

decision Borrowed the UI patterns drivers already knew from their cab apps instead of inventing a "finance app" language; familiarity beats novelty for low digital literacy.